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Apple TV+ mall tour activation
Apple TV+

Apple TV+ Mall Tour

Multi-stop mall activation tour for Apple TV+, featuring multiple shows across three venue installations through the summer of 2022.

Mall activation
First stop
Activation detail
Venue lighting
Event space
Overnight load-in
Setup
Rig detail
Load-in detail
Pre-event setup
Activation lighting
Venue detail
Event atmosphere
Second stop
Venue overview
Third stop
Final stop
Role Lighting Designer
Discipline Live Events, Lighting, Interactive
Context
live eventsbrand activation
Technology
dmxart-net

Overview

Lighting design across a multi-stop mall activation tour for Apple TV+, an experiential installation that travelled to three venues through the spring and summer of 2022.

Each stop required a fast overnight build, with lighting programming adapted to the specific layout of each mall space while maintaining a consistent brand look across the tour.