Armorsaurs
Immersive experiential activation for MGA Entertainment's toy launch, from product room to robotic T-Rex.
System Overview
Designed and deployed a full lighting and video system for MGA Entertainment’s Armorsaurs brand activation, a multi-room experiential environment built around their robotic dinosaur toy line.
The installation spans a product showcase room, themed entrance corridor, and centrepiece T-Rex display, each with its own automated lighting and content playback system running on a unified schedule.
Lighting Architecture
DMX network running across four zones: entrance corridor, product room, observation area, and the hero T-Rex pedestal. All fixtures were pre-programmed with time-of-day scenes and reactive sequences triggered by BrightSign players.
Video & Content
Resolume-based playback for the ambient loop content across the display panels. Content was delivered as 4K ProRes masters and transcoded for playback hardware. All programming was designed for unattended, continuous operation.
Constraints & Solutions
The space had no dedicated AV infrastructure, requiring full cable management and power distribution from scratch. All systems needed to be operable by non-technical venue staff, so scenes were locked to a simple daily schedule with a single override button.