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LEGO DOTS brand activation
LEGO Group

LEGO DOTS Activation

Lighting design for LEGO's DOTS product line brand activation.

Activation evening
Setup day
Afternoon setup
Event lighting
Venue atmosphere
Event space
Evening activation
LEGO DOTS activation footage
Venue detail
Lighting design
Event close
Second evening
Morning setup
Evening event
LEGO DOTS activation footage
Event atmosphere
Final day morning
Closing evening
Venue lighting
LEGO DOTS activation footage
LEGO DOTS activation
Event detail
Brand activation
Activation space
LEGO DOTS activation footage
Venue atmosphere
Event lighting
Activation detail
LEGO DOTS event
Event space
Venue detail
Brand activation
Activation close
LEGO DOTS activation footage
LEGO DOTS activation footage
Role Lighting Designer
Discipline Live Events, Lighting, Interactive
Context
live eventsbrand activation
Technology
dmxart-net

Overview

Lighting design for LEGO’s DOTS product line brand activation, an experiential event bringing the colorful, customisable DOTS range to life through immersive environmental design.

The activation ran across multiple days in August 2022, with lighting tailored to the playful, vibrant identity of the DOTS product line.